Generate more sales
New Zealand is well know for it’s wine and kiwi’s are equally well know for their willingness to back themselves in all things, including business. This means there are a lot of boutique vineyard owners looking to own as much of the ‘value chain’ as they can both domestically and overseas.
But you need a firm starting point.
Tell them, tell them and tell them again.
I have worked with a number of wine makers and vineyard owners and without fail all have been led by self taught winemakers and all bar are male.
In this case, more local sales was the first step because the practical challenges around supplying overseas customers [limited production, variable quality vintages, non-differentiated branding] were insurmountable. Selling small volumes multiple times at premium prices was the initial solution.
A membership program that wins.
- Putting time and effort into creating, nurturing and managing a client list paid dividends.
- Investing in the company website to create more online subscriptions and sales proved a winner.
- Reducing stock and selling out each vintage became the norm.
- Improving the quality of the product, it’s point of difference and branding led to overseas interest in a premium product.